No one here thinks it's real, that would be fucking stupid. And no we aren't celebrating someone that cooked meth. If you honestly believe that, then YOU are the dumbass.
Albuquerque has a sense of humor. Our minor league baseball team is named after the team on the Simpsons. Also, Breaking Bad was widely considered to be one of the best, if not THE best drama ever made for TV, and it was based, filmed, and to some extent produced in Albuquerque. Not hollywood, not LA, here. There's a cult following for this show nationwide, so you can imagine the following it has here. Not to mention it contributed almost $100 million to our economy.
Most of these fake things like the funeral, the obituary that ran, etc... were all put on by fan groups located here, and as it was said earlier, all donations etc... went to charity. Albuquerque has 20 new films / TV shows that are either filming currently, or are starting shortly. We wouldn't gain any movie or TV production business if we didn't embrace it fully.