Somebody in Europe owns Bud now. As in most buy outs they extract the cash and profits without a lot of investment. Hell AB has a 60% market share, you don't need to do much until that changes. But it will if they don't promote.
X-2. Good post...The NHRA has always relied on the participants, the local tracks and the corporate sponsors to promote Drag Racing. When was the last time you saw an advertisement anywhere that referred to Drag Racing the was produced solely by the NHRA? .. one aspect of our industry that is always left out of the equation is the Fan. And that's where the NHRA has failed our sport. The NHRA does not do what it takes to make sure that the Fan is aware of what our sport is all about. Check that, they do a piss poor job of promoting our sport. After all these years of them being at the helm as our "Ambassador" there is still a tremendous amount of mystery surrounding drag racing when it comes to the average "joe" on the street.
My point is, the NHRA should not rely solely on it's participating teams' major corporate sponsorships to make the boat float. They should be actively marketing the product to the fans themselves. And that is where the NHRA has failed all of us. g