I would think that it can become better. The owner has the financial means to keep it going strong until he gets the corporate backing that he wants. So that should not be the issue. Adding some classes for sportsman racers and/or a radial class would really bolster the fan appeal and keep people coming through the gates at the same pace for sure.
It seems to me that all the excitement is in the radial classes and I can't figure out why ADRL doesn't have at least one. To the average ADRL fan, all those big tire cars look the same and sound the same.
Apparently, what they are doing is successful so they can't be doing it wrong.