I called and talked to the owner of the company and talked to him for about an hour on the phone. Super nice guy. He has worked for a few of the big name companies such as weld in a higher up management position. Everything about the wheels including the center caps area all 100% American made. He even tracked down a guy that had the answer to a tire question I had.
So its a new wheel company that is designed to compete with the heavy hitters run by a management team from the heavy hitter wheel companies.
A set of double bead lock wheels for the rear is in the neighborhood of $2k and you wont have to wait months to get them.